Raised on the road to futbol pitches across Ámerica/The States, Tomás has always been interested in the things that make people feel connected to where they come from and curious about somewhere else. Football, art, music, language, and our travels have shaped the way he sees the world and taught him to pay attention to the small signals that reveal what people value. At Brandcenter, that curiosity has turned into a deeper interest in how la cultura influences behavior and how brands can participate in it without flattening or simplifying the communities they hope to reach. He is most interested in work that starts with the real people and ends for the people. As he likes to quote “For me context is everything for creativity” Cristian Racioppi