The best brands have a clear brand voice. Their tone, aesthetic, and values can live across any format, including nontraditional ones. For example, when looking at celebrity pets, we should be able to tell exactly what brand ads these famous dogs and cats should belong to, based on vibes alone.

It only makes sense that the queen of Easter eggs has cats with endless inquisitive looks on their faces. And who better to join the investigation than The New York Times?

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Halo has the fluffiest ears and the softest touch. He is basically a cuddly morning wrapped personified, and there’s no wholesome brand to fit better than Kellogg’s.

Bam’s long legs and intense gaze made it easy to match him with Harley-Davidson: the most rebellious, fastest, and coolest brand on today’s list.

Look at Lisa’s pet family, could there be a more perfect pairing than Starbucks? Leo, Luca, Lily, and Louis have the caffeinated eyes we've all seen in the mirror after an iced coffee. Plus, what is more cafe than a bunch of lounging cats?

Don’t let his name fool you, Boujee is upbeat and sporty. We can perfectly picture him sporting a pair of Adidas as he strolls down the sidewalk.

When you’re as big as Hulk, you don’t have a choice except to be yourself, just like in a pair of Levi’s. Being both confident and lovable, Hulk and Levi’s have a classic energy that just pairs well together.

While her name may refer to HBO, Sansa is clearly a Netflix dog. We can see her in our living rooms: rolling around with her tongue out, ears flopping all over the place. She’s the perfect mix of entertainment and playfulness, just like Netflix.

After seeing Shark on the cover of Dogue, it became clear that Pepsi was his perfect brand. They’re both bold, yet silly. Unique, but real. Pepsi doesn’t need to look any further for its next furry mascot.

Although we wish Winnie could be with Disney, this sophisticated yet quirky poodle belongs with a polished, but still down-to-earth brand like Chase. Close your eyes and picture a Chase billboard with Winnie as the star. It’s perfect, right?

It’s clear Missy Elliot knew what she was doing because her dog Fendi has the perfect name. Fendi, the brand, stands for playful elegance, and that’s exactly the aura Fendi, the dog, is radiating in every picture we’ve seen.