I’ve always been creative at heart, but I’m also a very practical person. As a kid, I wanted to be a librarian and later an artist or TV producer. I love the art itself, but I also love learning about its history and the people behind it. Eventually, I realized strategy was a career where my creativity and practicality could both fit, which led me to Brandcenter. When it comes to strategy, I’m interested in what culture makes people do and why. I like noticing the things people do without thinking about them and figuring out what a brand can do with it.