Nathan Tran is a strategist motivated by the weirdness of life. He believes life is the most interesting thing there is, and getting to poke at it, question it, and play with it for a living is a pretty sweet deal.

He is also a massive victim of content culture, where his attention drifts and his tabs multiply. His brain copes by developing micro-obsessions with whatever catches it: a new internet meme, something fun people do, or any rabbit hole he may or may not already have a good use for.

And getting to convince others, creatives and brands alike, to jump on those obsessions with him is about as fun as it gets.

His ethos is pretty simple: If I cannot amuse myself, how in the hell am I gonna amuse somebody else? (Thanks RuPaul!)