It’s official: Dollyfest is coming in 2027. It will be a two-weekend celebration of the life and legacy of Dolly Parton, and a festive fulfillment of Dolly’s last wish.

The news dropped two days after Olivia Rodrigo’s Daisy Chains music festival was held in Irvine, California. The all-female lineup included icons like Chappell Roan, Doechii, and Stevie Nicks, and 100% of the proceeds were donated to nonprofits supporting women and girls (see the list of charities at the end).

Dolly Parton paved the way for young artists, like Rodrigo, to unapologetically stand for something. She will go down in history not as a musical sensation, but as a legend who never wavered in who she was or what she believed in. Rodrigo is following in her footsteps as she builds her own legacy. Starting with raising $20 million at Daisy Chains, it’s clear Rodrigo’s career is rooted in her beliefs. 

The best brand-builders are female artists like Rodrigo and Parton. These women understand what it means to fiercely live your truth. As two female strategists breaking a male-dominated industry, there are several mantras we carry into our work, inspired by both Dolly and Rodrigo:

Meagan’s Mantras: 

• You can do hard things.
• Directness is not rude, it’s respect.
• Have trust in the process. 
• Assume positive intent. 

Sami’s Mantras:

• Some people just won’t like you.
• Don’t dilute your personality.
• Push people outside their comfort zone.
• Women are beautiful. 

Check out some of the causes Daisy Chains is donating to: 

• Planned Parenthood Federation of America
• Baby2Baby
• Black Mamas Matter Alliance (BMMA)
• Johns Hopkins Center for Indigenous Health 

Alongside, Dolly Patron’s Charity: 

• The Dollywood Foundation