This week a new Tik Tok trend started going viral eerily similar to i-spy and where’s waldo just in a different, more modern form. Garnishing millions of views and over 30k different participants. All of whom have found unique ways to hide ipad’s. Begging the question: what ipad?

In a world of endless doomscrolling, a little digital hide-and-seek is a welcome excuse to play and take a break from the noise.

& brands you're invited too. Here’s a few places to start:

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Image sources: social listening and AI.