Hi! I’m William, a budding strategist from the Space Coast of Florida (and yes, I did go to space camp once). After getting my BA in Advertising/Public Relations from University of Central Florida, I worked in beauty retail for a couple years before making the jump to VCU Brandcenter to study strategy. 

While selling skincare and writing briefs are two very different things, I’ve found myself using many of the same methods for both: intently listening to what people want, understanding how they feel, and using both to make them feel seen.